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Mitsubishi blames Australian Government for weak EV demand

ahmadchaudari@gmail.com July 7, 2025

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Mitsubishi has long prioritised plug-in hybrid vehicles (PHEVs) over pure electric vehicles (EVs) in Australia, but it says it would sell more EVs here if the country’s charging infrastructure was up to scratch.

The Japanese brand has only ever sold one EV in Australia: the i-MiEV micro car between 2010 and 2012. It has since shifted its attention to PHEVs, introducing Outlander PHEV in 2017 and later the Eclipse Cross PHEV in 2021.

Despite that, Mitsubishi Motors Australia president and CEO Shaun Westcott told CarExpert that Mitsubishi isn’t against selling more EVs in Australia, and reinforced the Japanese auto brand’s plans to introduce one co-developed with Taiwanese firm Foxtron in late 2026.

“We will bring product. We have no problem in bringing product. We have product, and we can demonstrate that. We have multiple Alliance partners. We have EVs in other countries,” he said.

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ABOVE: Mitsubishi Eclipse Cross PHEV

Mr Westcott is referring to Mitsubishi’s industrial alliance with Nissan and Renault, which has borne a handful of other EVs overseas including the European Eclipse Cross EV, a rebadged Renault Scenic E-Tech, while Mitsubishi has also previewed its own version of the third-generation Nissan Leaf.

But Mr Westcott pointed out that several of Mitsubishi’s rival brands in Australia have introduced EVs to lukewarm reception, and he suggested that cooling demand for EVs is not just due to the lack of EV chargers but the fact battery-electric vehicles still rely largely on coal-fired power in most Australian states.

“As we sit here today, we have competitors in market who have EVs in their brand, that I can tell you as a fact are sitting in their showroom and they’ve been sitting there for months, and they can’t sell them,” he said.

“Those companies have to discount those costs below the cost of production just to get them to move out of the showroom. That is not sustainable.