BMW USA gives its 2025 halftime report.
With an expanding lineup of electrified models, a cherished performance car stable, the XM Label announced as the only XM model offered for the 2026 model year, and a cohort of Neue Klasse models on the horizon, BMW is moving at a rapid pace as a manufacturer. Thus far, 2025 is something of a turning point for BMW’s lineup, and with BMW USA’s sales results being reported for the first half of the year, BMW is experiencing success, stability, and even some growth compared to the first half of 2024.
Throughout the lineup, BMW USA managed to grow its sales by 1.6 percent in the first half of 2025, selling a total of 178,499 vehicles compared to 175,712 in the first half of 2024. In the second quarter of the year itself, BMW remained virtually on par with last year’s number, selling a few hundred less cars than last year’s number for a 0.4 percent decrease compared to Q2 2024.
Specifically, BMW’s BEV lineup saw decreased sales in the second quarter of 2024 by 21.2 percent, and in the first half of the year, electric BMW vehicles saw a decrease of 0.7 percent in sales, which for BMW USA, includes the BMW i4, i5, i7, and iX. With the first half of 2025 wrapped, the celebrated luxury manufacturer has thus far shown stability and slight growth so far.
