Genesis comes to Le Mans a year early.
As Genesis expands its reach in the luxury automotive industry, preparing to roll out its Magma performance wing with various concepts and an anticipated entry into the FIA WEC with the Genesis Magma Racing team and its GMR-001 hypercar, including taking on the 2026 24 Hours of Le Mans. This year, however, with the 2025 24 Hours of Le Mans approaching in less than two weeks, Genesis has announced that it will have a major presence at this year’s event, even before it makes its debut at next year’s race.
As Genesis prepares to make its racing debut by taking on the world’s most revered and challenging endurance race, the manufacturer is arriving at the paddock and on track at Circuit de la Sarthe for this year’s race. The full-scale model of the GMR-001 racing hypercar will be displayed for the first time in Europe at the Genesis booth at the 2025 24 Hours of Le Mans. In addition, the team and drivers will be present to experience the atmosphere and help prepare for the racing debut next year.
Genesis Magma Racing is set to update fans and the media about the progress being made towards the anticipated racing debut, and the presence at the event will build anticipation for next year’s racing entry. A Brand Wall telling the story of Genesis so far, the hypercar’s unique livery, and exclusive merchandise at the event will make the Genesis presence a this year’s 2025 24 Hours of Le Mans special, even though the brand isn’t racing yet.
Image Source: Genesis
